Research, Strategic Design
The team knows something is wrong but argues about solutions without evidence. A redesign is about to be funded on stakeholder assumptions instead of real behaviour.
Enterprise product in production — POS, internal portal, operational platform — running for years and never tested with the people who use it.
- Research with real users at their workstations, not in a meeting room
- Journey map of the full operational flow, plus frontstage and backstage blueprint
- Documented pain versus design response — every finding tied to a decision
- Prototype of critical flows, formally tested before any code is written
- Prioritised roadmap separating what must be fixed first from what can wait
- Timeline
- 4 to 6 Weeks
- What it costs you
- Access to 8–15 real users and one internal point of contact. I coordinate the rest.
- Investment
- From USD 8,000
Varies by number of countries, roles and systems involved.
If the research doesn't overturn at least one product decision that was already made, the diagnosis failed and I'll say so.