@alejoarangol

ALEJO

ARANGO LINCE

At some point I realised the real problem wasn't in the interface.

It was in the assumptions no one had questioned.

SENIOR UX RESEARCHER / SERVICE DESIGNER
DESIGN SERVICES / PRODUCT DESIGN
02 — BUSINESS IMPACT
[ enterprise impact / global scale ]
// 01 — TRACK RECORD
20+

Years leading digital transformation and service design across critical industries — Fintech, Retail, Health & Energy.

// 02 — TEAMS
13

UX/UI experts led across multidisciplinary teams.

// 03 — REACH
5+

Countries running software in production.

// 04 — INFRASTRUCTURE
CLOUD-NATIVE

Optimisation across hyperscalers — AWS / AZURE / GCP.

46

users validated before the first line of code

70+

participants in real-user research

WCAG 2.2 AA

compliance as the baseline of every system

03 — SELECTED WORK
[ enterprise cases · STAR / JTBD ]

Each case isn't a screen gallery — it's a business autopsy anchored to the user's real Jobs to be Done.

// NEXT STEP

Got a complex problem no one has managed to question yet?